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Our Goal

Increase school milk consumption with a student-led marketing campaign to raise awareness of the health benefits of consuming more milk at school every day.

New Format

No more collecting milk caps! Instead, the contest is based upon actual perstudent milk consumption at school. Plus, earn extra credit in the contest by creating a student-led marketing campaign to promote drinking milk at school.

New Video Contest

High schools can compete in the new online video contest with studentcreated 30-second commercials that encourage students to drink more milk at school. Entries will be posted to our site for online voting.

Incredible Prizes

• The school with the overall highest per-student consumption total will win the GRAND PRIZE: a Fuel Up with Purity Milk Pep Rally let by Titans Cheerleaders, Titans Mascot T-Rac, and a Titans Player, plus twelve (12) tickets and sideline passes to the 12/13/09 Titans home game vs. the St. Louis Rams! Of the 12 tickets, 2 will go to the school’s site coordinator, 2 will go to the principal, and 8 will go the school to give to four students. The student tickets can be given away in a contest or selection processdetermined by the school.
• First Place winners for elementary, middle, and high school win $5,000!
• Best elementary, middle, and high school student-led marketing campaigns win $1,250 and four (4) tickets to the 12/13/09 Titans home
  game vs. the St. Louis Rams!
• The winning commercial in the high school video contest wins $1,250!